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Templates

Templates are built in the console's visual designer. You never write HTML: the designer produces signature HTML that is known to render in mail clients, and a plain-text version to go with it.

Brand kits#

A brand kit holds what several templates share: the logo, an icon, a banner image, colours, fonts and a default disclaimer text. Templates refer to the kit, so changing a colour in the kit changes every template that uses it.

Layout#

A template is a stack of rows; each row has one or more columns; each column holds elements:

Element What it shows
Text Free text with formatting and links.
Fields Directory attributes such as name, title and phone numbers, inline or stacked, with labels and formatting (upper case, national or international phone format).
Image An uploaded image, or the logo or icon from the brand kit, optionally linked.
User photo The sender's own photo, square, rounded or round.
Social icons Links to your social profiles, in colour or monochrome.
Button A call to action.
Divider, spacer Visual structure.
Banner The currently active campaign banner.
Disclaimer The legal text of the sender's legal entity, from the brand kit, or your own.

Drag elements from the toolbox onto the canvas or reorder them in the layers panel; the side panels can be collapsed when you need room. The document style sets the font, sizes, text and link colours and the width.

Conditional blocks#

Every element can be shown always, only when a condition holds, or hidden when it holds. Conditions look at:

  • a field: empty, not empty, equals, contains, …;
  • group membership;
  • recipients: internal or external;
  • compose: new message or reply.

A typical template shows the full signature with banner and disclaimer to external recipients on new messages, and a single line on internal replies.

Variants#

Every template compiles into four variants per user: external.new, external.reply, internal.new and internal.reply. Which one a message gets depends on its recipients (see Internal under Domains) and on whether it is a reply. The preview shows all four for any person in your directory.

Images inside the message#

Remote images are often not shown until the recipient allows downloads. For each image, logo, user photo or set of social icons you can choose:

Option Behaviour
Follow the template Use the template's default (a checkbox in the document settings).
Inside the message The image travels with the message as a related part, referenced from the HTML, and shows immediately.
Linked The image is loaded from ScaiLine's image service when the message is opened.

Embedded images travel with every message, so they are capped: 64 KB per image and 192 KB per signature. Anything larger, and any image that cannot be fetched, stays linked; the message is never delayed for it. The user photo and campaign banners are currently always linked. Mail clients show embedded images inline; a few (Outlook desktop among them) may also list them among a message's attachments.

Publishing and versions#

Edits are saved as a draft. Publish creates a new version and recompiles the signature of everyone the template applies to, usually within seconds. The versions drawer lists earlier versions; you can open, publish or restore any of them.

Which people get a template is decided by rules.

Updated 2026-09-17 17:36:38 View source (.md) rev 1